Our Story

In 2020, we explored what a truly positive production system could look like in Aotearoa New Zealand. Our aim was to grow native species instead of imported ones, create healthy products, and support biodiversity and the community.
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We discovered the Coprosma genus, a native plant family related to coffee. Over the next few years, we conducted research, funded by ourselves and grants, to see if New Zealand could produce a sustainable, healthy alternative to coffee.
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Collaboration has been key, involving partnerships with Iwi, technical experts, nurseries, schools, and universities, all working towards a shared vision.
 
Thank you for your interest. We invite you to join us as a collaborator, career opportunity, or future customer.
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Jack Keeys
CEO, Founder

Partners

Zoffee’s journey is a celebration of passion, planet, and people.

Our Team

We are a passionate group of innovators and creators, dedicated to delivering user-centric solutions that make an impact. Together, we combine technology, creativity, and collaboration to shape the future.

Founders

Jack Keeys

Founder & Chief Executive Officer

Reuben Dods

Co-founder, Research & Innovation Lead

Core Team

Elle Archer

Iwi Advisor

Ngāti Tamaterā

Equity Partner

Tina Keeys

Growing Lead

Advisors:

  • Lain Jager, Independent (Ex CEO Zespri) | SFFF Advisory Group
  • Angus Brown, CEO Arepa | SFFF Advisory Group
  • Peter Amer, AbacusBio | SFFF Advisory Group
  • Joanne Todd | Independent | SFFF Advisory Group
  • Kiriana Isgrove | Previous advisor
  • Erena Calder Hawkins | Previous advisor

Previous Graduates:

  • Bridget Lamont | Research & Innovation Graduate, 2025
  • Harvey Walsh | Research & Innovation Graduate, 2026

Previous Undergraduate Interns:

  • Phoebe Hunt | Research & Innovation Intern, 2024/2025

Awards and Recognition

Zoffee has celebrated several awards, achievements and grants over the past three years, with thanks to our people and partners.​

  • AGMARDT Innovation Grant awardee
  • High Value Nutrition (HVN) grant awardee
  • Creative HQ accelerator and Runner-up on finals pitch night
  • Callaghan Innovation Trailblazer Seed grant
  • Foodomics guest presenters and showcase stand
  • Callaghan Innovation Career and R&D Grant
  • Sustainable Food & Fibre Futures grant (current)